This is exactly what we are trying to do through the supplier network at Lightspeed. “Brands and retailers want a more integrated wholesale ecosystem where they can easily share sales data, check inventory levels and reorder high-performing products to better inform production plans and buying decisions. “There’s a growing emphasis on data sharing and collaboration between brands and retailers,” Ganci continued. 35.85% of brands aren’t making any adjustments to their current sales strategy. Only 6.6% of brands responded that they were reducing the number of retailers they are selling into. To manage excess inventory due to closures, 29.25% of brands said they are implementing a strong off-price strategy to clear out excess stock that is still on hand during the back end of the selling season. Instead, 40.57% are focused on selling more through high performing retailers. This means that brands will need to focus on selling more of their assortments through high performing retail partners or find alternative retailers to bridge the gap.”Īccording to the results of the 2023 Holiday Outlook Brand Survey, most brands are not pulling back on wholesale because of store closure this year. “At the same time, buyers are being more selective and are stocking profitable styles over higher risk trend items. “Due to the increase in store closures, brands will need to offset the lack of product in those stores so that they can still grow,” said Michael Ganci, Senior Vice President of B2B Go-To-Market at Lightspeed. Key findings from the survey are that while the majority of brands (51.89%) are not concerned about how the influx of store closures in 2023 will impact holiday sales, 74.53% of brands are worried that sales may be negatively impacted by current economic factors. Over 100 women’s and men’s apparel, footwear, accessories, luxury, beauty, outdoor/sporting goods, and home furnishings/décor brands weighed in on their expectations surrounding consumer behavior heading into the holiday season. No cash balance or cash flow is included in the calculation.The survey aimed to get a pulse on whether brands are revamping their holiday strategies or doubling down on tried and true programs in light of the current macroeconomic environment. Please note all regulatory considerations regarding the presentation of fees must be taken into account. Backtested results are adjusted to reflect the reinvestment of dividends and other income and, except where otherwise indicated, are presented gross-of fees and do not include the effect of backtested transaction costs, management fees, performance fees or expenses, if applicable. Actual performance may differ significantly from backtested performance. Further, backtesting allows the security selection methodology to be adjusted until past returns are maximized. Since trades have not actually been executed, results may have under- or over-compensated for the impact, if any, of certain market factors, such as lack of liquidity, and may not reflect the impact that certain economic or market factors may have had on the decision-making process. Specifically, backtested results do not reflect actual trading or the effect of material economic and market factors on the decision-making process. Backtested performance is developed with the benefit of hindsight and has inherent limitations. This information is provided for illustrative purposes only. ![]() ![]() No representations and warranties are made as to the reasonableness of the assumptions. Certain assumptions have been made for modeling purposes and are unlikely to be realized. Changes in these assumptions may have a material impact on the backtested returns presented. General assumptions include: XYZ firm would have been able to purchase the securities recommended by the model and the markets were sufficiently liquid to permit all trading. Backtested results are calculated by the retroactive application of a model constructed on the basis of historical data and based on assumptions integral to the model which may or may not be testable and are subject to losses. The results reflect performance of a strategy not historically offered to investors and does not represent returns that any investor actually attained. Backtested performance is not an indicator of future actual results. Disclaimer: The TipRanks Smart Score performance is based on backtested results.
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